China’s consumer price sensitivity of the rich looks as rich and abroad. A few days ago in Beijing in celebration of the 125th anniversary of the creation of brand Bvlgari
not a good time, according to British media earlier reported that the assioma Bvlgari watches global sales declined by 11%, while jewelry sales decrease of 2.5% , in recent
years, Bulgari has been Russia’s favorite rich. Vacheron Constantin will be much better in China, China tour in 2009 the first day of the opening of the Beijing Railway Station,
it was a great book a valuable watch.
For luxury brands, in 2009 the importance of the Chinese market has been in the financial crisis have been proved that the “luxury goods in China Report 2009″ shows that
Chinese consumers are still willing to buy luxury goods, nearly 90% of the respondents indicated that they do not because of economic weakness to give up their own consumer
preferences. However, the Chinese luxury consumer is obviously not the only betting brand, fashion watches to the high-level sector has been conservative in trying to advance.
Comparison of nerve tension fashion, clocks and watches of some of the economic crisis in the watch factory in the bankrupt to show the full phenomenon of calm, after all, this
kind of economic crisis is not the first time they have experienced.
No warning of the crisis.
Be able to watch the real key to the impact of development from the level of innovation in technology. The 50s of last century by the Swiss watch craftsmen who invented the
quartz watch was developed to imitate the Japanese after the 70s is fast becoming a trend, it was the Swiss mechanical watch fatal blow to hundreds of brand watches in the
“quartz crisis “in the collapse, the Swiss watch of thousands of artisans in that the unemployment crisis. Tabulation of a female teacher in the crisis lost their jobs, became a
post office workers.
Longines president waltervonknel5 month interview, when the media referred to the work of his 40 years longines Communist China has experienced 4 times of economic crisis,
this time of crisis and the usual difference is that there is no warning. He also said that China’s sales of the first three months of Longines has not been seriously affected.
Longines is Swatch’s mid-priced brand, and the other in the low-end brand in Beijing Dongfang Xintiandi Tiansuo shop, a lot of people a day consultation at the counter. Most of
the other watch brands and do not want to talk about the crisis this year, the specific sales data.
Not too bad these sales may be only in China, or just to watch the low-end market that was not affected, after all, for most people, buying a piece of the price a few
thousand dollars will not make the Tiansuo distressed. In fact, the first half of this year the Swiss watch industry a serious decline in export performance, in May dropped 27.6
percent, the first decline in five months a total of 25%. Table in this year’s Geneva show, some things have quietly changed. Exhibitors over the past each of the counters are
placed inside some high-end wine, champagne, fruit juice, foie gras, salmon, caviar, and even all kinds of snacks high in Switzerland, came to discuss the deliberations of all
orders for customers to prepare a contract, you can random access, and spending for this year, wine and champagne is available only to individual exhibitors, the majority will
be replaced with an ordinary fruit drink. In previous years, every time before the end of each show exhibitors will be held a grand banquet in honor of the client and the
specially invited guests, but on the 19th of this year from that date have been carried out advance notice, the majority of exhibitors in the exhibition is only the end of a
farewell reception held in a small, but invitees must also be determined in due course again and again, places a particularly tight control. So far, the economy has not bottomed
out, and some experts believe that the Swiss watch industry was in the beginning of the crisis. Watch industry experts believe that the level of grégorypons back in 2006, 2006
is the development of not-so-good year, and the future may also be worse. Globally, the luxury goods group to resist the crisis did not play much, and their loss was 30% or 40%,
which is a considerable figure. Many large companies such as Richemont frankmuller and are undergoing significant layoffs. The situation is obviously not heard that in the
domestic optimism.
High return to classic watch industry
In response to this serious crisis, the price can not be reduced under the premise of watches, clocks and watches enterprises marked the return of the same classic idea,
Geneva and Basel in the number of exhibitors introduced their own brand name watches the history of the complex classical engraved watch. Chopin made a “return to origin,” the
slogan of the most unique product family to regain the technology to launch range of enamel enamel firing tables, TAG Heuer launched the Xtreme calera and limited edition
version, it was a benefit when modeled on the original watch introduced two series of limited edition commemorative theo-riginals and newvintage1969, Vacheron Constantin is
historiquesameri-can1921 complex issue engraved watch. Later, in the Basel exhibition table, Patek Philippe has also joined this trend.
Engraved watch rehabilitation in general are a huge system of watches, such as the Omega (omega) of the super (speedmaster) series has been 52 years stretches. Not only has
a super wide variety of sub-models, and between sub-models of a specification has the same shape, and super on the table is the only watches over the moon. On the same column
are Rolex Submariner series tank series cards and so on, these tables have their own section as long as half a century to a century of revolutionary history. Frequent
introduction of these brands actually complex carved Table is a turbulent era in the security practices, the introduction of the classical risk minimization watch, research and
development costs are minimal, and the highest degree of market acceptance, the transition is a sound move, which is obviously and love form the preference has nothing to do.
However, frequently the introduction of the classic table is actually a section of the act can not be copied, if in 2010 there is no section table is full of creativity there
and watch the future of the industry plant table will be questioned shareholders. Ding collection of watches to the author pointed out: “the economic downturn, with particular
emphasis on each will own a classic product line, because only the classic brand products are difficult to imitate others, and is a solid number of those who love ’site’, in
market volatility and may even shrink in the context of clear, classic product that allows the entire company or even stabilized, slowly finding new opportunities for
development. It can be expected that the next two years will be more and more popular classic products. ”
Interview
Economic Observer: People choose to watch the classic implicit psychological what?
Not so easy to have a classic, but very much have mass. Like Mercedes-Benz BMW intake grille design, as if the totem brand, break generation after generation of people. Each
big, if it is really big, we have a lot of classic styles, whether car or watches. And may you are to enjoy their own parents, grandparents have had something to enjoy. Of
course, the classic is not static, in a large fine under the framework of frequent changes. This process, an earlier version of itself behind on the technology obsolete or have
been gradually replaced by the latest research results, product toward the “perfect” before the word constantly. Patek Philippe (patekphilippe) recently introduced the world
when the 5131-based watches, it is concerned about its “One Circle” of the clock, which is the history of Patek Philippe world’s best-known form is the same 1415hu, making the
reward table people the power of deep classic! At that time, the light back to the beginning of the century, the era of no cell phone, watch for the significance of people’s
lives far more significant today. Polo playing aristocrats to wear polo-specific form, the beginning of game, the user can watch the hard part of the table at the end of
reversed to prevent accidental damage table mirror. Today’s table and shall have a very hard wear-resistant sapphire crystal table mirror, waterproof gasket crown and padlock,
or even used in the manufacture of silicon chips is gradually transformed into new materials tab, rather than watch their ancestors to have been strong a lot.
However, the table is not a clothing, although replacement, it is believed that no one will watch as their old deal out the same old clothes. If the latest is better than
the old section, then the senior watch and heritage of the hedge will be out of the question. To Rolex (rolex) as an example, some half a century classic style like never
changed how people believe that even a few years so that they will not become obsolete Rolex. Therefore, we must form their own to do, just watch the old and the new era of
producing different.