Audemars Piguet Blog

Today, citing monetary and financial experts, Pan Great discussion of the Chinese watch market, the Chinese watch net release is as follows: in 2006, China has an optional consumer goods market for the first time into million times, it was watches market entry of a prelude to the economy .

to single-lens reflex camera market, for example, reference to multinational companies such as Canon Nikon propaganda, we can easily learn Chinese SLR camera market since 2006, entered the prosperous, the economy in 2008 reached a peak. As multinational corporations based on budget allocations for marketing expenses, while the formulation of the budget which is based on the previous reporting period, sales revenue, sales revenue is generally 15% to 25%, through the propaganda that we can derive the basic sales. In addition to enthusiasts, the average consumer buy SLR and lens expenditure of 1 million as the limit. As more and more people are not out of love photography purposes, such as tourism, which has a single-lens reflex camera, SLR holdings means that starting high; when their income continues to grow, it will generate new consumption hot spots . Consumer demand is not an empty and abstract, it must be reflected in the specific bearing materials, such as color TV sets in the past, video cassette recorders to later pager, cell phone. China watches network coverage for you, when people’s income continues to grow, we are trying to find after the single-lens reflex cameras, 2 million, low-volume of social consumer goods to retain the time, we find that watch in full compliance with this request.

Income data also confirm this view. In Shanghai, for example, 2008 average monthly salary of 3,292 yuan. We assume that income approximates a normal distribution, then the u-3?, where the income is minimal needs line of 425 yuan; can be deduced, u +3 ?, where the income is 3292 + (3292 – 425) = 6159 yuan. Therefore, as long as you more than 6159 yuan monthly income, whether or not to acknowledge you, you’re that point of 35 thousandths of the rich. The general budget to purchase the clock for 3 months of their income, they can afford to the list price of 1.8 million or more, it just is Rolex, Omega and other popular brands of entry-level prices! 2009 Office of the Beijing-Shanghai line that 3? income for the first time broke through the entry-level watches starting at the threshold. Therefore, the Pan large that in 2009 the Chinese market, starting the first year of Lists, there is a strong data and models as support. Hong Kong’s best-selling watches, the price of 10 million Hong Kong dollars less, that is 88,000 yuan. Without taking into account changes in exchange rates of the situation, the residents average monthly income of 15,000 yuan to make a breakthrough after (assumes a minimal needs of 1,000 yuan), u +3 ? segments of income is above 8.8 / 3 = 2.9 million, they would turn The search for new consumer targets, resulting in a hot new round of consumer upgrades, then watches the market will become saturated. China watches network coverage for you, according to an annual revenue growth of 15% calculated to reach this stage, as well as 11 years. Therefore, the Pan Great Chinese watch market ushered in a decade that the economy cycle, also have adequate data and models as support.

Maslow’s hierarchy of needs theory, stressing in accordance with the needs of the different divided into five and so on. This is divided into 369 such as the human theory, does not meet the requirements of the past ideologies, domestic textbooks, which are not mentioning. However, the analysis of consumer demand, theory of Maslow’s hierarchy of needs can not be avoided. If we approved social level in line with or near normal distribution, then the number of people is the third-largest, third-class human needs is popular demand. While “showing off” nature is to obtain a kind of recognition and respect, and others belong to the third demand. China watches network coverage for you, if the demand is conspicuous demand for watches, then it is a popular demand; and if a need is the public demand, then it certainly was not worth showing off; that there exists an obvious paradox inside . In fact, the past and present, to watch the highest degree of consumer preferences is a group of intellectuals. Ersan Liu for many Chinese scholars, there is a very bad habits, that is, they want not what they were, he tried to smear his; as to certain brands of tables, labeled as “upstart” in volume, through the press, fiction, film and television work to the extreme vilification. This is not the case, as another example, when the text is generally did not have the phone, we saw more of in the literature is the hand-held cell phone is the negative image of the nouveaux riches, and when they have cell phones, such as literary images no longer appear.

In fact, the Pan Great view, watch this optional consumer goods, are second-class human needs, that is more in pursuit of a sense of accomplishment.

China watches consumer demand in 1986 reached a high point of the economy quickly fall silent for 20 years, signs of renewed prosperity have emerged. Panda believes that fail to get two or three years time, your phone, to become a laughing stock, just like today, you use the same pirated VCD movies.

Swiss watchmaker beginning of the year has dramatically increased its marketing investment in China in order to Rolex the most active, and the second to a few hundred up to Fei Lai. China watches network coverage for you, because these watchmakers of marketing, almost all of the publicity for specific target groups, it is difficult to see them in ordinary occasions, presence. To pull up the Rolex this year, Liu, Liu Yonghao, Zhang, etc. for its endorsement, sponsorship golf tournament, and the Vienna Philharmonic performed by the end of September during the second visit to China has done a great job of marketing investment, not only distributed to each audience brochure , and set the user to enjoy statue area, so wearing a Rolex during the intermission the audience can enjoy a glass of champagne when.

media campaigns have also sold watches formed the basis of a good bedding and public opinion. “Lord X” is on the beach a very mentally handicapped stall silly TV shows, this document shows the surface to promote the noble and elegant bourgeois way of life, but the Opening theme is “fast to make way for busy people,” was described in the European Middle Ages slaves busy and the hardy life, in an awkward position; is such a file third-rate luxury programs, recently sniffed out a watch about the popular atmosphere, to the recruitment of so-called “people who love the table”, ready to meet the re-watch epidemic fanfare. CCTV is also the first time ever this year produced two sets of a similar talk show.

In addition, quite a number of media columns this year have set up watches. No matter how the level of these media Huyou sample, the re-start sales of its watches, I think is beneficial. Another advantage is that consumers listen to the media Huyou, does not buy right things, he will buy the second time.

According to the Swiss watch industry association data, the Swiss watch exports to China since the beginning of this year in August has turned to positive growth year on year, which in the main markets are the first revival.

in August 2009, the Swiss watch exports to China grew by 20%, lead to positive growth in the same period, exports to Hong Kong is still -26% growth. Taking into account China’s export growth rate in September dropped to -1.1%, PAN big think this may be early in August with the Shanghai Composite Index hit a high point of some relevance. China watches network coverage for you as part of China after the residents are willing to make money in the stock market to buy a watch, to illustrate this part of the material needs of other groups, has been basically satisfied, consumer promotion and transfer of precursor trends. Even if the September -1.1% growth, still the best in the major exporting countries over the same period Hong Kong -29.9% -43.4% for the United States.

As early as VCD machines into families, there will be no Chinese residents used to go to the cinema; that is, the film industry in the 90s Depression Naishi the heavens, pirated VCD only make matters worse, a secondary causes. Similarly, Pan large that the Swiss franc exchange rate and luxury consumption tax uncertainties, and must not obstruct access to the Chinese watch market economy, watch the market very difficult to reverse the trend of rising demand. However, the human reason is a natural legislative, policy-makers should not be doing nothing; in 2008 the Swiss watch exports to Hong Kong worth a total of 2.697 billion Swiss francs, a small island in the watch market capacity was more than a consumption-known United States; excluding Association of Southeast Asian Nations of the total population of 580 million potential buyers, the Hong Kong market, watch how many people in the mainland of China consumption, is not known.

All watches sold by the Mainland turnover tax (tariff + VAT + consumption tax), the future can still be higher than Hong Kong, but not too far off the high, otherwise will result in the outflow sources of tax revenue and employment. To 3C products, for example, although the mainland 3C product price including tax is still higher than Hong Kong, but in recent years in the Mainland to Hong Kong residents have no preference for purchase of 3C products, so that the tax rate is the basic appropriate. China watches network coverage for you that the current rate of clocks and watches has led to such a strange phenomenon is that the mainland people to Hong Kong to buy a second-tier brand of watch, the money saved enough to fly first class from him, living the best hotels in Hong Kong , and some have left, this phenomenon is undoubtedly defective. Reduce the clock a turnover tax advantage does not exist in Switzerland and China in the watch industry, competitive relationship, clocks and watches turnover tax is based solely on revenue considerations.

Swiss franc exchange rate also affect China’s watch market, a factor in the short-term sales. As the yuan pegged to the dollar, as long as the dollar fell, Swiss watches should prices. But the current exchange rate factors, the factors are small compared to tax rates, and only after the tariff reduction in the future, the exchange rate factors will become even greater.