Audemars Piguet Blog

High-end watches in China, “testing the waters” watches and clocks Kingdom

April 19, the annual international watch and jewelry show in Basel, Basel, Switzerland came to an end. This exhibition has always been a stage for the world watches. The exhibition, brought from China challenger leading technologies with independent intellectual property rights to allow visitors to watch with admiration for China.

China Double Tourbillon watch at the international exhibition debut attracted the industry’s attention. Booth’s interview in the Seagull half hours, there are many visitors to visit. Some of them were admiring, straight double-Tourbillon exhibits. In negotiating room, the reporters saw several foreign companies, after careful study of the sample table, to gull the Group’s general manager Li Xue-Gang out thumbs appreciated.

Li Xue-Gang told reporters, “Now, the double tourbillon watch seagulls while the technical terms of quality assured, but a lack of brand recognition and marketing channels. We are determined to open the market with price advantage strategy.” Began three days at the show time, the gull pairs of tourbillon watches order has reached five, while the price is the same configuration watches 1 / 4, about 25 million yuan.

Seagull Dual Tourbillon is how to break through the top technology? Li Xue-Gang told reporters, “We have set up more than 100 people have a professional R & D team. A few years, we have also sent officers to constantly learn from the world’s leading companies. Through these efforts, ultimately have the leading technology.” Xue-Gang told journalists, the company also spent more than 3000 million yuan from Switzerland, Japan, the introduction of high-end processing machinery, improve product quality. At present the Group’s mechanical watch movement Seagull accounts for 40% of the share of the domestic, the finished product table also begun to enter the international market.

Li Xue-Gang said that since the second half of 2006, the gulls table in Switzerland, Zurich, Lucerne, Basel and other major tourist cities in the establishment of nine sales counters. Now, gulls table in the Swiss market, the monthly sales amounted to more than 20 million yuan.

In addition to the market products into Switzerland, the gull group has longer-term plans. In 2006, the Basel Watch Fair, they found a partner in Switzerland. The two sides agreed to the early stage of seagulls mechanical watch movement manufacturers on China, post-polishing, assembly, surface design, completed in Switzerland. The refinement process through Switzerland and technical standards to improve the quality of movement and achieve the standards of Swiss-made.