The financial crisis swept the globe, Swiss watch sales dropped sharply. In this environment, tag heuer Hoya is pursuing an “extremely aggressive” policy, adopted a “no price increase at the same time to prove their own value” approach. Under the present circumstances, the North American market shrunk dramatically and the March figures show, compared with the same period last year decreased by 50% (its brand in this market very powerful). To this end, tag heuer Hoya must at all costs to regain market share. It is believed that, with its celebration of 40 anniversary of the monaco series that they can achieve this purpose. This series of watches, including the modified aquaracer 500m, the design cleverly process is perfect (the vertical surface of a good effect), and the price is only 2,500 Swiss francs (equivalent to € 1650); as well as el primero as the base grande carrera calibre 36 rs caliper chronograph.