Audemars Piguet Blog

October 26, 2009

HUBLOT introduction of the jungle, desert storm camouflage watch, and the two signed the America Cup champion Alinghi

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Under the impact of the financial tsunami, the first half of the performance is still brilliant in the second half of the Royal Bo-powered full-table, in addition to America’s Cup boat with the two teams, Switzerland alinghi sailing team finished the signing co-operation, and again a topic of conversation The design raid full of people playing table visual images, with the world’s best-selling series of all black case, introduction of new “jungle”, “Desert Storm” table models, eye-catching color to camouflage the nervous tension of the front-line battlefield , transform into a fashion catwalk.

Yu Bo table, “the jungle” and “Desert Storm” series of design inspiration actually comes from a design background, User’s proposal, for bold, innovative design has always adopt an open attitude Hublot Table president jean-claude biver embrace and realize the dream of the User table ideas. Camouflage has never faded in recent years, fashion trend, both rich in color mixing and matching effects and uninhibited imagination of the romantic field, and the risk of non-military threats, quite erroneous thinking is that on the battlefield as a response to the original topography made stealth camouflage, used in watches are designed for fashion but rather the role of extra points, the battlefield and the stage went so far as the psychological effects of time-space transformation produced.

the case with the strap have adopted in recent years, popular fashion favorite ceramic materials and fire prevention, anti-high temperature nomex professional man-made fiber material, extending from the all black series black ceramic case and bezel is not only with a low-key luxury fashion sense, not even reflective qualities also satisfy the battlefield, where the requirements for concealed hiding, nomex been now widely used in the protection of firefighters, race car drivers, high-risk group of workers who armed police, two tables can be said that is a very professional fashion. In addition, the Royal Bo to defend the position of avant-garde fashion extended to the sea, and in August 2009 to complete and the search for third consecutive America’s Cup sailing team of the Swiss alinghi signed, hublot president biver said, alinghi represents the spirit of Switzerland with the Swiss manufacturer of professional The brand is very proud to be the Royal Bo effort of nearly 200 companies, chief sponsor of the outcome. Yu Bo alinghi the future will be the color, texture similar to high-tech boat-based production of outstanding hublot limited edition watch.

September 25, 2009

Hublot head Jean-Claude Biver: watch the market forecast for the future

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To more than 2000 hours of Seiko secret agents of the black caviar bang Tourbillon is showing, 544 vvs tw-if top-quality, long-shaped black and white diamonds, exquisite inlaid in the case, dial, table crown and the buckle on the table shine. In contrast, biver in the hands of the older black and white screen Nokia mobile phones is particularly unexpected, but this is jean-claude biver, a character and behavior patterns in the permeated with the extreme cold and gentle, music business and charity work hand in hand walk in the “mixed body “,” “The Little Prince” For me, the equivalent of the “Bible” I have a little time to this day still read it. ”

in the global luxury goods consumer market in a downturn, how to get customers and then took out his money to buy hublots watches —

biver: the present form, the only way to allow people to spend money is for people to create a new experience. If people do not buy, then given a greater voice to do more interesting marketing activities, so that more innovative products and technologies, both in materials and technology to invest a greater development of what can save money However, these two markets and products and have to be increased. Since I came hublot, the global sales of roughly half of the points are in jail, I have re-established distribution channels. In the world except Asia for luxury brands continue to invest, I suggest that there is much effort are fully make up!

to the entire Swiss watch industry, the current judge —

biver: the whole industry from a gradual recovery starting in September of this year, probably still 18 months to reach the level before the economic crisis hit. Although not 100% for each Swiss watch brands are better, but there is no doubt that this trend of improvement can already be felt in 2010, much more optimistic than the situation this year. hublot in Shanghai, Hang Lung Plaza basement to the list of gallery layout is very unique, and the other watch brands around the store’s counter-style display completely different, exactly like an exhibition hall, such a store can sell Table do —

biver: opening up to now no one sold! It is in the ground floor, I know it’s not a place to sell the table, but everyone is there, the equivalent of a high-end Swiss watch brand’s Gallery! Have just bought a building in Hangzhou, watch our customers told me that first time I saw hublot is Hang Lung. And in my mind, now China has surpassed the United States, Japan, is the luxury brand’s first national one, although it currently hublot has just begun, we are afraid is the last one to enter the luxury brand in China. Perhaps in 2030, perhaps 2050, I firmly believe that China will become the world’s largest market hublot.

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