In 1996, Simone Bedat and Christian Bedat two mother and son founded Bedat & Co watch brand. Simone Bedat in the 70’s was the first watch in the Middle East to open up the market women, has a profound understanding of the clock, while under the influence of his son Christian has also joined her mother watches sector.
February 26, 2009, Bedat has been sold to luxury goods group in Malaysia Luxury Concepts Watches & Jewellery Sdn Bhd.
in September 2009, Christian Bedat founded his own watch brand Red8World. September 1, Red8World the first batch of products – RED8 watches grand market.
In the design and manufacture of RED8 watch, Mr.Christian Bédat do not want to follow the line of the Swiss watchmaking tradition go on, but with the new world-view and re-watch the new millennium notes, sought to luxury bring a new audience. ChinaWatchNet his design philosophy can be summed up as “the easy acceptance of luxury reflected in the simplicity of the unique value of” and substitute “DESIGNED ON EARTH BY REDWORLD – PRODUCED IN ASIA” (Earth REDWORLD design, Asian-made) as a the brand’s motto. ChinaWatchNet As its motto said: RED8 its headquarters is located near Geneva is responsible for designing, its official Web site designed by the Korean operation, the design and manufacture of quartz movement from Japan, while the remaining parts are manufactured in China. This is also Mr.Christian Bédat “racial integration,” a concrete manifestation of philosophy, and each one RED8 watch on the red icon with a crown is a concrete symbol of this philosophy.