The four-day 20th China (Shenzhen) International Gifts Exhibition jewelry watches have ended, in spite of exhibitors by 10% year-on-year, but the registration of overseas buyers last year, year-on-year growth of more than 35%.
This year, from China, Japan, South Korea, more than 20 countries and regions, more than 400 exhibitors, set up nearly 1,000 booths, attracting the world from more than 30 countries and regions, nearly 40,000 visitors procurement. Shenzhen Watch & Clock Association, Fiyta Shenzhen (Group) Co., Ltd. Dong-Sheng Xu, Managing Director, said that this year the state of the participating enterprises, and products, and many enterprises to increase investment in the image, push the new products of new technologies increased awareness and to overseas buyers increased publicity to make this show “the external environment in difficult circumstances has made encouraging gains.”
Swarovski joint according to wave
Leading jewelry + decorative trend watch
Watch this show, in accordance with giant waves and the World Jewelry Swarovski formally signed a contract jointly launched the first full range of natural gemstone jewelry luxury brand watch kana, to become the largest exhibition of highlights. It is understood, kana of the 28 new cities in the country and a wave of stores in accordance with the full launch in March next year will also be listed shops in Switzerland.
The combination of jewelry and watches, on behalf of the world’s high-end watch the development of the decorative trend. According to wave and Swarovski joint, so that we can see that China’s first-line high-end watch business with the world trend of the world watches.
King launched the “round of the times”
To show the beauty and function of mechanical
China-made mechanical watches suffered a serious blow to two: one is the last century 80’s, the Japanese quartz watch and the influx of electronic watches, one is at the end of the last century 90’s, Swiss watches to the leading edge of technology and brand, a large area to seize the market, resulting in 38 National Watch Factory production, a large number of employees lost their jobs. So far, the import brands still have the absolute advantage. Throughout 2008, sales of domestic brands in China’s total watch sales 70 percent, while imports accounted for 30% of the brand, and sales are just a tune. In recent years, the seagulls, according to Bo, Fiyta, King watches and other Chinese first-line enterprises, have been working through technical and design breakthroughs, to keep up with the international development of high-end mechanical watches.
In this year’s exhibition, King introduced a unique form of “round of the times” mechanical watch series, its like ship driving force of the hollow capsule mechanical movements, mechanical watches for the kings into a new style and content of the culture. Fiyta the “photographer” mechanical watches fitted special exhibition series between the watch and the concept of cross-border combination of photography, but also attracted the attention of consumers.
According to wave products (Shenzhen) Co., Ltd., Managing Director of Doric said that the current wave form in accordance with the ratio of mechanical watches for sale from the original 10% to 40%, “believe that this proportion will be growing.” He said, “compared to the previous three calendar pin with the basic functions of this, consumers are now more concerned about whether there is a stopwatch, energy display and moon and stars, etc.
Special features. ”
Tianba Table “The Return of the King”
Focus on brand management and cultural heritage
Exhibition, to leave Shenzhen Tianba table for many years, “The Return of the King”, perform a brand story.
Was born in 1982 Tianba table is Shenzhen’s first best-selling national brands. From 1983 to 1995, for 12 years to occupy the Chinese watch industry sales champion position, is China’s new leader on behalf of the industry watches. Since then, Zhuhai Tianba table was bought a business, this year, Shenzhen, a special watch to do business oem will cost us a fortune “Tianba table” to buy back. Shenzhen Tianhai watches Pa Yang Jun, general manager, said: “Be on the watch brand to be done.”
On the brands, according to wave products (Shenzhen) Co., Ltd., Managing Director of Doric said that at present the largest Chinese-made form of competitive advantage or cost-effective and post-sale services in the. And brand building, “Switzerland has accumulated more than 200 years, we have just 20 years, as long as we change direction, brand value will definitely be getting higher and higher.”
Voice
Shenzhen Watch & Clock Association
Fiyta (Group) Company Limited Director, General Manager of Dong-Sheng Xu
An average of nearly 2,000 consumer market potential in Chongqing
Chongqing market, despite the awareness of the brand to be upgrade there, but nearly 2,000 yuan in Chongqing average Fiyta consumption and the consumption of basically the same as the national average, it seems to me that Chongqing is a great market potential of.
According to wave products (Shenzhen) Limited, General Manager, Doric
Chongqing is the fastest-growing market progress
Chongqing is one of the fastest progress in our market, sales targets last year, the first half of this year is to complete the annual plan. Chongqing end retail has been very good, and individual consumers as well as the unit has developed rapidly. Chongqing in the mid-range consumer level, the average consumption of our products in about 1,000 yuan.