Audemars Piguet Blog

December 9, 2009

Frederique Constant president of the United States will go to teach how to successfully operate the brand watches

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Since its inception in 1988, with the enthusiasm of the clock in less than durable, Frederique Constant have to maintain an annual 25-50% of the high-growth! Frederique Constant is currently in 65 countries around the world already has more than 2,000 points of sale. ChinaWatchNet as targeted at the general public can afford high-quality watch brands, Frederique Constant watches produced has been acclaimed as a high quality, extraordinary design and production of high-level watch carefully. Frederique Constant in 2008 the total production and sales volume has reached 100,000 pieces.

December 2, 2009, Frederique Constant, president of New York Institute of Technology will go to a master’s degree programs taught how to operate a successful watch brand. This is the first time an American university invited to lecture brand watch companies do business.

November 30, 2009

Martin Braun watch a new chapter: the creation of new plant will launch a self-movement

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In 2007, Martin Braun joined Franck Muller Group. At that time he said, he would not stay too long under the wings of others.

in November 2009, Martin Braun left the Franck Muller Group, and in Switzerland, set up their own tab Alpnach factory and announced that the brand will be launched in spring 2010, the first a self-movement —

Martin Braun in 1964, was born in Germany, Karlsruhe, he was in 1983, after the completion of watchmaking school, first to fulfill the obligations of a military career, after 85 years into my father Karl-Christian Braun Manufacturing Case of the company to help. Initially, the export to the Middle East-based business has been good, but 90 years occurred in the Gulf War, so that the company’s business has plummeted, Martin Braun had to start thinking about how to create the company’s second spring.

Through testing in 1991, Martin Braun will formally become the watchmakers. At the same time, it is fortunate that their company was a group from Patek Philippe, Audemars Piguet, and A. Lange inventory the old movement, with home-made converted fine and then a special case, one-of-a-kind only Table section, received by the market. This house was later renamed for this CCM Braun’s new watchmaking company, has laid the best start.

After a few years, Martin Braun seriously consider the creation of a part of their own brands, such as Ulysse Nardin’s Rolf Schnyder said: In the big brands of watches waited for opportunities to market a firm footing on the best way forward is to the first time to create a distinctive design and production are excellent highlight and can leave people watch stunning impression. The Martin Braun entrepreneurial blockbuster Eos did do this, just as I first saw the reaction of Eos, the vast majority of people read the Eos after the reaction, are quite warm.

Martin Braun watches generally produce about 1000, in addition to Eos, there are Le Belle, Teutonia, Classic, Grande, Grande Chrono and the upcoming Corona series works, Martin Braun’s movement by ETA 2892, Valjoux 7750, and Unitas 6497 made changes such as precision, carefully to appreciate how these transformed movement, exquisite degree of complexity that could allow an In-house or Out-sourcing of the controversy also temporarily idle time. Martin Braun indeed been confirmed with the strength of his talent and passion for watchmaking, but also worthy of love sheet to continue to look forward to its other creative.

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